Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from digitalprofitshq.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Google Adsense and the DoubleClick DART Cookie.

Google, as a third party advertisement vendor, uses cookies to serve ads on this site. The use of DART cookies by Google enables them to serve adverts to visitors that are based on their visits to this website as well as other sites on the internet.

To opt out of the DART cookies you may visit the Google ad and content network privacy policy at the following url http://www.google.com/privacy_ads.html Tracking of users through the DART cookie mechanisms are subject to Google’s own privacy policies.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, Paypal details), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you; Screen our orders for potential risk or fraud; and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
This information also helps us to provide relevant advertising including retargeting ads to website visitors.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how our customers use the Site, you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by visiting:

FACEBOOK – https://www.facebook.com/settings/?tab=ads
GOOGLE – https://www.google.com/settings/ads/anonymous
BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at contact@digitalprofitshq.com.

## Business Builder AI Toolkit™ – Privacy & Data Processing

The Business Builder AI Toolkit™ is a digital tool available to authorised Digital Profits HQ members. This section explains how information provided through the Toolkit is collected, used and processed.

### Information collected through the Toolkit

When you use the Business Builder AI Toolkit™, we may collect and process:

* your Digital Profits HQ account and membership information;
* information you enter into Toolkit questionnaires and forms;
* information you provide about your business, customers, marketing, products, services and goals;
* your saved Toolkit progress and current tool status;
* reports and recommendations generated through the Toolkit; and
* other information you voluntarily provide while using the Toolkit.

We only collect and process information that is reasonably necessary to provide and operate the Toolkit and its features.

### How Toolkit information is used

Your information may be used to:

* generate personalised Toolkit reports and recommendations;
* save your current Toolkit progress and generated reports;
* provide and maintain your access to the Toolkit;
* monitor usage limits and prevent misuse;
* maintain the security and functionality of the Toolkit; and
* provide support and troubleshoot technical issues.

We do not use your Toolkit information for unrelated purposes unless permitted or required by applicable law.

### AI processing

The Business Builder AI Toolkit™ currently uses services provided by **OpenAI** to generate certain reports, recommendations and other AI-generated outputs.

Information necessary to generate a report may therefore be transmitted to OpenAI’s API for processing on our behalf.

OpenAI provides business/API customers with data protection arrangements under which OpenAI processes customer data as a data processor where applicable. OpenAI states that, by default, inputs and outputs submitted through its business offerings, including the API, are not used to train or improve its models unless the customer has explicitly opted in to applicable data-sharing arrangements.

OpenAI may process data through its affiliates and approved subprocessors as necessary to provide its services. Details of OpenAI’s current subprocessors and processing locations are maintained by OpenAI and may change from time to time.

The Toolkit does not require you to provide sensitive personal information about yourself or other individuals. You should avoid entering information that is unnecessary for the Toolkit’s purpose, particularly sensitive personal data, confidential information belonging to another person or organisation, passwords, payment information or other highly sensitive information.

### Storage and retention

Toolkit data is stored using the systems required to operate the Toolkit, including our application and database infrastructure.

The Toolkit is designed for V1 to retain the latest relevant questionnaire state, current tool status and the latest generated report rather than maintaining a permanent history of all reports or projects.

Information may also be temporarily processed or retained by third-party service providers used to operate the Toolkit, including OpenAI, in accordance with their applicable contractual, security and data-protection arrangements.

The retention period for information processed by third-party providers may differ from the retention period within the Toolkit itself.

### Cancellation and deletion

If your Digital Profits HQ membership or Toolkit access is cancelled, your Toolkit access will normally be removed or disabled.

Where applicable, you may request deletion of personal information associated with your Toolkit account. We will deal with deletion requests in accordance with applicable data-protection law and our legal and operational obligations.

Some information may need to be retained for a limited period where required by law, necessary to establish or defend legal claims, or otherwise permitted under applicable data-protection legislation.

### UK GDPR

Digital Profits HQ is committed to handling personal information in accordance with applicable UK data-protection legislation, including the UK General Data Protection Regulation and the Data Protection Act 2018.

Where third-party processors are used to process Toolkit information, we take reasonable steps to ensure that appropriate contractual, security and data-protection arrangements are in place.

You retain the rights available to you under applicable data-protection law, including, where applicable, rights to access, correction, deletion, restriction of processing, objection and data portability.

For more information about your privacy rights or how to make a data-protection request, please refer to the main Privacy Notice or contact us using the details provided on this website.

### Your responsibility when entering information

You are responsible for ensuring that you have the necessary rights and permissions to provide information to the Toolkit.

You should not enter another person’s confidential or personal information unless you have a lawful basis and the necessary permission to do so.

The Toolkit is intended primarily to process information relating to your own business and business activities.

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